Urban Outfitters aboriginal came beneath blaze for it's Navajo-inspired articles endure year.
The Navajo Nation has sued accouterment aggregation Urban Outfitters over its Navajo-inspired appearance line, months afterwards the association aboriginal accepted the banker cull their name from its merchandise.
According to the Associated Press, the accusation filed Tuesday in U.S. District Court in New Mexico accuses Urban Outfitters of brand violations as able-bodied as actionable the federal Indian Arts and Crafts Act, which prohibits the auction of articles that falsely betoken they’re fabricated by American Indians.
“The acclaim or acceptability of the Navajo name and marks is such that, if actor uses the `Navajo’ and `Navaho’ marks with its appurtenances and services, a affiliation with the Navajo Nation is falsely presumed,” the accusation states, according to the AP.
As The Blaze previously reported, Urban Outfitters came beneath blaze backward endure year for articles including panties, flasks, necklaces and acme all with declared “Navajo” designs. Opponents alleged the commodity “demeaning and inappropriate” and complained to the company’s CEO. Urban Outfitters removed the articles from their food and website, admitting the Navajo Nation claims agnate commodity is still accessible through the Urban Outfitters Inc.-owned Free People.
On Wednesday afternoon, a seek for “Navajo” on the Free People website angry up two products, a armlet and a accept bag, admitting after the chat “Navajo” in their name or description. The armlet is declared alone as a “vintage azure rock argent belt with categorical arrow detailing” and the bag is declared as accepting a “colorful alloyed pattern.”
Urban Outfitters did not anon acknowledge to the lawsuit, admitting agent Ed Looram ahead said in October the aggregation had no affairs to adapt its merchandise.
“Like abounding added appearance brands, we adapt trends and will abide to do so for years to come,” Looram said. “The Native American-inspired trend and accurately the appellation `Navajo’ accept been cycling thru fashion, accomplished art and architecture for the endure few years.”
According to the AP, the accusation seeks banking advantage as able-bodied as an adjustment assuredly barring Urban Outfitters from application the name “Navajo” or any variations in its merchandise.
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